What is supposed to make this waterwork work where Hollywood's previous anti-piracy efforts have failed is the fact that the watermark integrates into the soundtrack of the DVD as opposed to just the picture. Exciting isn't it? How will this affect unassuming consumers?

 

 

Alan Bell believes the DVD Forum has done all it can to prevent foul-ups. "We know that there might be a Hollywood movie in the background during a children's party, and if Dad takes a home movie the watermark might end up on the sound track," he says. "So the player will only shut down if it is continuous for quite a long time."