Sprint lands deal with the NFL Sprint is poised to become a major sports content player, having sponsored now two of the most televised american sports (if you can call racing cars in a circle for a few hours a sport, zing!). Sprint is now the NFL's official wireless sponsor while Nextel (part of Sprint since they've merged) is a major sponsor of NASCAR. This deal Sprint has landed with the NFL basically gives them the right to stream game clips and highlights to their customers. There hasn't been any pricing details confirmed for Sprint's customers yet but more details should leak sooner or later.  ¶ 5:59 AM