I just noticed in my account info page, there is a section for "Netflix Player" with a link to "Register Player". If I follow the link, there is a form to "Add a Netflix Player", and it asks for "Registration ID" and "Name your box". I haven't noticed this before. I wonder if this is a new service that they are rolling out. Could this be something to do with movies-on-demand? Or do they have a netflix-branded movie player of some kind? Interesting....So an over-the-internet movie player of sorts? Would it be something that costs extra or be standard for current members? Who knows but something's coming.