Latest TiVo upgrade hopes to appease advertisers TiVo had to do something for the oh-so sensitive advertising industry. The latest TiVo upgrade enables 1 million of their series 2 subscribers to respond to the long form ads they'll see in a more interactive way. If you like what you're hearing in the ad and want more information, beam your personal information on over to the personal information hungry advertisers who would be more than happy to give you a call. In their industry, you're a qualified lead and they love qualified leads. The update will also pop up a little logo or "tags" will pop up when you fast forward thru certain ads, ensuing that no one is able to hide from the daily marketing blitzkreg that is our american media. It's just the man trying to keep you down.  ¶ 5:29 AM