Advertisers are on to all you crazy DVR-ers
Looks like ad agencies are going to be looking at creating ads that pass the "fast-forward" test to make sure ad-fast-forwarders get the message anyway
. The plan is to make sure that the message gets across while the commercial itself is being skipped as well as making sure any relevant text or logos appear outside of where the DVRs "FF" icon would appear on the screen. While sneaky, can you base a whole campaign around this?