Def Jam jumps into ringtone business
Now that everyone knows ringtones is big business, everyone needs a piece. At least Russell Simmons seems to be trying something new. Simmons' Def Jam Enterprises is teaming up with greeting carders American Greetings
(wha?) to roll out some new mobile device services. Some of which include, what they're calling, "sportz tonez" (notice the z, added for hipness). Sportz tonez will allow you to hear sounds of your favorite game. They also plan on licensing content from their and other labels to have some artists create new ringtone music.