"The Long Tail" theory moves into the mainstream The Long Tail has officially lost it's street cred. The Mainstream (ie USA Today) is starting to pick up on the the Long Tail theory that a lot of money can be made by making all kinds of content available to consumers and letting them pick what they want (usually unpopular obscure stuff). USA toay threw together a panel of industry heavyweights to discuss the future of digital entertainment and Long Tailing came up. Tivo chairman Michael Ramsay stated:

Given the choice, people will migrate towards a much greater variety, and the deal is you've got to make everything available to everybody so that they're not restricted. And if you do, the market for that more esoteric, more specialized stuff is just as big as the market of the mainstream stuff.

-via pvrblog-  ¶ 8:17 AM