TV: TiVo - was was that you say? You want more ads? Sure!
TiVo and DirectTV combine forces to bring a service their customers have always wanted, more ads. They now have it set where they can both sell ads for TiVo recorders and each company gets to keep their profits. more
http://www.pvrblog.com/pvr/2005/04/tivo_adds_ads_w.html